Can I “Pick Your Brain”?

Quick story: The other day I walked into an acquaintance’s pet shop to grab a few cans of food and some cat litter. It’d been well over a year since I’d last spoken to her, but I was in need of last minute supplies. She looked pretty busy sorting new inventory, so I briefly exchanged …

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Where Are You Leaving Your Brand DNA?

Steve Jobs likened brand building to a bank account. He coined the term “brand deposits” to describe how experiencing positive interactions with a company (e.g., a successful product launch) increased customer loyalty, whereas “brand withdrawals” (e.g., negative press) reduced it. Jobs hypothesized that as long as a company maintained a healthy balance (e.g., a greater number …

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Why You’re Losing Out

As part of its intricate survival strategy, the human brain is quick to categorize . At a basic level, we organize stimuli into “good” or “bad” to avoid dangers that may harm us. This is a great thing. Until is isn’t. In modern times, there are certainly risks, but most aren’t life-threatening, or even career-threatening. Yet, despite …

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The Odds Are Against You – Change Them!

If you’re networking with well-connected professionals, chances are they hear “Can I pick your brain?” a lot. Personally, that phrase makes me cringe, even though I’m a firm believer in networking. Aside from it being obviously one-sided, it just sounds unpleasant (pick my brain?). So, even though I’m inclined to help, not everyone will be …

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Most Job Seekers DON’T Do This (and it costs them the offer!)

After personally reading thousands of applications and conducting hundreds of interviews, there is one thing that makes it infinitely easier to hire a candidate – the tie-back. Most job seekers understand the importance of communicating strengths that are relevant to the job requirements. What makes this strategy even more effective is the tie-back – that one sentence …

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Here’s How to Get the BEST Jobs

Recently I was listening to a former colleague share how she landed her new job at a wildly popular technology company. As she was explaining how she ultimately got in front of the decision-maker, I stopped and said, “Wait, you did what?!” It turns out she posted an article skillfully countering a point the Hirer …

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