First Impressions

There is a well-circulated statistic that 33% of interviewers know in the first 90 seconds if they’ll hire a candidate. The human brain is extremely proficient at detecting (sometimes barely perceptible) cues and quickly categorizing new stimuli as either a “threat” or “ally.” In fact, studies show that first impressions are surprisingly valid. So why aren’t hiring …

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Where Are You Leaving Your Brand DNA?

Steve Jobs likened brand building to a bank account. He coined the term “brand deposits” to describe how experiencing positive interactions with a company (e.g., a successful product launch) increased customer loyalty, whereas “brand withdrawals” (e.g., negative press) reduced it. Jobs hypothesized that as long as a company maintained a healthy balance (e.g., a greater number …

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The Odds Are Against You – Change Them!

If you’re networking with well-connected professionals, chances are they hear “Can I pick your brain?” a lot. Personally, that phrase makes me cringe, even though I’m a firm believer in networking. Aside from it being obviously one-sided, it just sounds unpleasant (pick my brain?). So, even though I’m inclined to help, not everyone will be …

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