Dr. Dawn on Careers

Learn to Differentiate You

Switchers: The Book

Don’t settle… SUCCEED in the right career!

Are you stuck in the wrong profession? An industry that just isn’t a fit? Get unstuck! Land a new career—one you’re genuinely passionate about.

Switchers is the first book written specifically for the career changer and will help you to realize your dream. The first step is recognizing that the usual rules and job search tools won’t work for you. Resumes and job boards were designed with traditional applicants in mind. As a career switcher, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out. Switchers reveals how to:

  • Understand the concerns of hiring managers—and think like they do
  • Craft a resume that catches their attention within six seconds
  • Spotlight transferable skills that companies covet
  • Rebrand yourself—aligning your professional identity with your new aspirations
  • Reach decision-makers by recruiting “ambassadors” from within your network
  • Nail interviews by turning tough questions to your advantage
  • Convince skeptical employers to take a chance on you
  • Negotiate a competitive compensation package—even as a “newbie” to the field

Career changers face unique challenges that demand fresh approaches. Packed with psychological insights, practical exercises, and inspiring success stories, Switchers helps you leap over obstacles and into a whole new field. Want to pull off the most daring—and fulfilling—career move of your life? Read Switchers.

Pre-orders Now Available

Pre-order today and get it when its released on June 21, 2018.

Succeed or Settle?

Get the insider's scoop! Sign up for my weekly BLOG and get FREE career advice delivered right to your inbox. Bonus: Get a "21-point Linkedin checklist!"