Should I Take THIS Job?

Depending on your situation, any opportunity might look appetizing in the moment. It takes a self-aware and confident person to turn down a good offer to wait for the great offer. But what actually constitutes  a “great” offer? At first glance, a brand name like “Amazon” or a bump in salary might seem like enough. …

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An Unintentional Death

Thinking is becoming extinct. In the same way washing machines and cars have contributed to the atrophying of our bodies, our one-click world is slaughtering our need to think.  Beating our clothes against a rock takes time and effort, even some struggle. So does thinking.  Fortunately, we don’t actually need to think any longer. Spellcheck …

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Where Are You Leaving Your Brand DNA?

Steve Jobs likened brand building to a bank account. He coined the term “brand deposits” to describe how experiencing positive interactions with a company (e.g., a successful product launch) increased customer loyalty, whereas “brand withdrawals” (e.g., negative press) reduced it. Jobs hypothesized that as long as a company maintained a healthy balance (e.g., a greater number …

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Why You’re Losing Out

As part of its intricate survival strategy, the human brain is quick to categorize . At a basic level, we organize stimuli into “good” or “bad” to avoid dangers that may harm us. This is a great thing. Until is isn’t. In modern times, there are certainly risks, but most aren’t life-threatening, or even career-threatening. Yet, despite …

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The Odds Are Against You – Change Them!

If you’re networking with well-connected professionals, chances are they hear “Can I pick your brain?” a lot. Personally, that phrase makes me cringe, even though I’m a firm believer in networking. Aside from it being obviously one-sided, it just sounds unpleasant (pick my brain?). So, even though I’m inclined to help, not everyone will be …

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Most Job Seekers DON’T Do This (and it costs them the offer!)

After personally reading thousands of applications and conducting hundreds of interviews, there is one thing that makes it infinitely easier to hire a candidate – the tie-back. Most job seekers understand the importance of communicating strengths that are relevant to the job requirements. What makes this strategy even more effective is the tie-back – that one sentence …

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