Micro-networking

With everything going “micro” these days – loans, brews, and even apartments – why not networking?  What is micro-networking?  It’s a way to cultivate your network through ”mini-yet-meaningful” interactions.

Research suggests that it takes 6 – 8 interactions to build trust, which is the basis for a strong relationship.  With busy schedules, it can be challenging to find time for coffee or events several times each week.

However, this is not an excuse to let your contacts stagnate or grow cold.  Micro-networking is a way to keep your relationships fresh, while building your brand and helping others.

Here are some ways you can add micro-networking to your daily routine:

–          Take a few minutes throughout the week to endorse contacts on Linked In.  They’ll receive an e-mail letting them know that you took the time to vouch for a skill they have listed in their profile.

–          Post useful articles on Linked In, Twitter or other social media that align with your expertise.  The content will help others, while also defining your interests and brand.

–          Make a point to attend events where you’re likely to see others in your network and be sure to make the rounds.  Even a few minutes of face time with a current contact will help further develop the relationship.

–          Introduce your contacts to others in your network who may be a good match.  This will help both of your contacts expand their network with you as a common thread.

–          Keep track of birthdays or other special events and “ping” your contact on those days.  Many social media sites and Apps automatically track this information, so there is no need to rely on memory.

–          Comment on posts or blogs from your contacts.  A simple “Like” on Facebook or a re-tweet on Twitter can be a “one second connection” that keeps your name in front of your network and helps you find common ground though the posted comment or idea.

–          Don’t miss out on common opportunities to build your brand and learn about others.  When you see someone you know, mean it when asking, “How are things?”  Listen for ways to strengthen the connection.  In turn, be prepared to respond with a little more detail than “Things are well.”   Check out this article to learn more: Huff Post Article

Micro-networking tends to be most useful for maintaining current relationships, so be sure to continue to build your contacts by participating in more traditional networking activities as well.

Happy networking!

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