After working in the field of career management for over 17 years, I’ve seen many job search trends come and go. Since most people only find themselves in a job transition periodically, it’s not unusual to revert to the techniques that worked in your last career transition 10 years ago.
The problem? The strategies that were effective in your last job search have likely changed. If you’ve not been in a transition in the last few years, here are 3 updates you need to know:
1) Applying on the Internet has about a 10% ROI. While the late 90s/early 2000’s saw a spike in success by responding to jobs posted on the Internet, with sophisticated Applicant Tracking Systems (ATS), 90% of resumes are weeded out before they even reach human eyes.
2) If you’re not on Linked In, you’re not in the game. Social media and digital resumes have begun to replace the old stand-by ways of learning about candidates. Within a few years, traditional paper/Word resumes will be replaced by digital versions including personal websites, online portfolios and Linked In Profiles. And while background checks will likely continue to be a part of the hiring process, be prepared for these to include an in-depth Google search as well.
3) Don’t call us, we’ll call you. Headhunters now easily have access to thousands of qualified candidates through Linked In and their own extended networks. The days of a candidate calling up a Contract Recruiter to set up a meeting, get career advice, or get in their database are long over. You’re better off creating a strong online presence so they can find you.
Despite these changes, one job search strategy that has remained CONSISTENTLY beneficial for over 30 years is networking. Although there are new ways to network (e.g., social media), this is still, by far, the technique that yields the greatest return.
Research has shown that people who obtain jobs through networking tend to be more satisfied, have a longer tenure, and even negotiate better compensation. This is one of the reasons that many companies invest heavily in Employee Referral Programs.
So, is it time to update your job search strategy? Learning the techniques that WORK will save you precious time and energy in what is likely an already frustrating and draining process. Not sure how? Invest in yourself and find a Career Coach who can help you navigate the hurdles. Your skills are only useful if you get in front of the decision-makers.